I think this may be the key to addiction of all sorts including specific foods and overeating. Of course “context” in humans means internal context (ideas about life, deepest motivations, etc as well as outer social). Very popular book The Pleasure Trap” about food/junk food addiction is based on the currently popular model of brain chemistry…
Portugal Cut Addiction Rates in Half by Connecting Drug Users With Communities Instead of Jailing Them
Fifteen years ago, the Portuguese had one of the worst drug problems in Europe. So they decriminalized drugs, took money out of prisons, put it into holistic rehabilitation, and found that human connection is the antidote to addiction.
Geoffrey Levens, L.Ac., Health Coach